Why TOKIO?
Penning down the birth of TOKIO INKARAMI in Singapore
Hello!
Thanks for taking the time to come to this page. If you are reading this, chances are that there is something you don't like about your hair. Is it because you have joined in the ash/crazy color trend and your bleached hair is now brittle, massive tangling, dry and dull? Or you always love to have beautiful straight hair or curls just like your favourite Korean Superstar, and now your hair is feeling tired from all those chemicals?
Read on for the next 3 to 5 minutes and I'm sure this article can help!
There are many many types and brands of hair treatments out there, and even more various types of technologies and ingredients.
So, which one really works? More importantly, which one is really for you?
Truth is, our hair is a complex structure that is made up of many components. But fret not! If you can understand this simple drawing, you will understand all the important facts you need to know about hair and hair treatments!
Our hair is made up mainly of proteins, which is about 70-80% of the entire composition, which means Proteins are the main building blocks of hair! (Just like bricks in a wall)
In the pursuit of achieving our desired hairstyle, chemical services (bleaching, colouring, perms and rebonding) will inevitably damage our hair. The outer layer (cuticle) of hair is forced open, and inner proteins are lost in the process. The sad thing is, the outer layer is initially glued together by a natural lipid called CMC, which once lost does not replace by itself. Over time, the inner proteins and moisture will continue to slowly flow out. Without the protection, The inner body is now exposed to the external environment, which explains why usually a few weeks after a chemical service, hair will become dry, and perhaps brittle.
She had permed her hair about 5 months ago. As you can see, the curls are gone, and looks like wavy unruly hair. The ends are dry and coarse and tangling is common.
In extreme cases, a normal hair treatment would not help much. Why? Traditionally, there are 2 broad types of hair treatments - Strengthening or Smoothing.
A Strengthening treatment consists of proteins which can be in various forms and sizes (Amino acids, PPT, Collagen, Keratin, etc). The treatment generally will attempt to fill in the empty spaces inside the hair, and then seal it with a coating (usually silicone).
This type of treatment will strengthen your hair and increase elasticity, however it is usually lacking in good touch. The softness, smoothness etc would not be impressive.
On the other side, a conventional Smoothing treatment (yes you would had guessed it if you are following), provides smoothness, softness, shine, etc but not really strength and elasticity. The common key ingredients are argan oil, whatever oils, silicones, etc.
These types of treatments will provide you with lustre hair, but unfortunately the results usually does not last very long. Once the silicone coating wears off, the hair loses these nutrients and gradually become bad again.
The Discovery of TOKIO
As my work requires me to study and analyse hair products, I have had the privilege to understand and appreciate the Science behind many great brands and products. As a product importer and distributor that believes in quality as our top priority, we compare and test several brands every year, and finally decide on the 1 that we believe has the best formula and winning strategy to bring the best value to both consumers and hairdressers.
Last year, we have decided to bring in TOKIO INKARAMI, now the hottest Professional Hair-care brand in Japan, and we finally had a successful launch in May 2016 (yes launching a brand takes a lot of time and effort).
It was simply love at first sight; this brand first caught our attention because it contains the Nobel Prize Winning Ingredient Fullerene, a novelty anti-oxidant that is up to 175x stronger than Vitamin C!
My sister-in-law, who is an Aesthetics Doctor, immediately got very excited and told me "This is like the Dream Ingredient to put into skin-care products, and WOW! The Japanese already have them in hair-care!"
Then, we proceeded to study much deeper into INKARAMI's technology, and we realized that it is entirely different from conventional treatments.
1) INKARAMI is patented in Japan that it is able to strengthen hair and smoothen at the same time. OK i know i may get some disagreements from here, but a Patent is a Patent, ok.... imagine mobile phones and CPUs 10 years ago, now you get both in 1 device.
2) A little chemistry here, putting proteins into hair is like laying brick walls without cement in between, the bricks doesn't just glue together. They require a chemical reaction to be form together (di-sulphide bonds, covalent bonds, etc). INKARAMI is a Patented (again) treatment to fill proteins into your hair, and then BOND them together.
As a result, hair becomes stronger, softer, smoother and results last longer. Hair is truly repaired from inside to outside.
INKARAMI + Perm, INKARAMI + Straight
To top it off, you know what's best? 2 years ago, the Japanese managed to incorporate INKARAMI into perms and straight perms! Have you ever heard of a treatment perm/rebonding, that can repair your hair during the process, and provide the strength, softness, smoothness and shine?
This is INKARAMI Design , a 2-in-1 TOKIO INKARAMI Treatment + Perm Service. Bouncy Curls appear stronger, smoother and shines beautifully.
If you have something you don't like about your hair, regardless of whether it is dry, brittle, tangling, weak, lifeless or whatever, or if you are going for a massive make-over and getting that Korean Volume Rebonding, why not give INKARAMI a try?
I personally promise you will see an amazing improvement in your hair quality.
This is authored by the Director of Urban Haircare, a leading professional hair-care distributor based in Singapore. The above are solely his observations, opinions and experience from years of research and experiments. He wishes solely to share his expertise with interested readers and value-add to the hairdressing industry.